Core Values

DREAM * CREATE * INSPIRE * GROW In order to build your brand as a creative director and fashion stylist, I will be fully committed to understanding your brand, to create inspiring fashion campaigns to elevate your brand and enable you to access new potential customers. My focus is providing you with a quality service from the heart of my passion in view of establishing a long-term relationship with your brand so we can grow together, under the foundations of building: Creative connection I aspire to work with the most passionate creatives, designers and companies who are 100% fully committed to creating successful international business, with big dreams to inspire the world using fashion as a creative outlet. Creative authenticity I develop creative stories from concept to creation, by understanding the heart and soul of your brand or creative project, in view of creating something unique and inspiring. Communication & efficiency I believe in clear and open communication with all my clients, over the years I have developed a specific and easy way to build my stories and communicate my direction, which usually takes around 2 weeks from concept to creation. During this time, when feedback is required I appreciate prompt and honest feedback so we can focus on creating quality project quickly. Creative collaboration Wherever possible I will try to encourage introductions of creative collaboration amongst designers, talent and creatives. As long as it is agreed that the client does not reproduce, duplicate, copy, sell, resell or exploit any portion of the Service without express written permission or agreement. Privacy & Trust When discussing collections, ideas and creative treatments, everything is kept confidential. In turn all my creative art treatment ideas belong to me and should not be shared with any third parties without written or verbal permission. Optimism & positivity A smile that never goes out of fashion, in order to get the best work and have a fun day, it’s important to keep the vibe high and positive throughout the shoot. This means being mindful, honest and respectful when communicating to all members of the team so if there is any issue we can fix it quickly. Feedback & accountability At various stages of the project you will be given the opportunity to provide constructive feedback to myself and the team on your expectations. Teamwork It takes a team to create an impactful creative project, therefore it is appreciated as artists if we are given copies of all deliverables to cross promote and we are given full credit for our work. Brand loyalty & commitment As a creative I look forward to committing to work with you, to creating something memorable and building your brand, long term. Financial co-operation A 50% deposit must be paid to secure your project, please note this is not the fee for any purchases for products required for the shoot. Your final amount of the service must be paid at least 72 hours after the shoot and a screenshot of the transfer must be emailed. All payments are accepted via bank transfer, cash, PayPal or transferwise only.