Core Values
Core Values & Working Ethos DREAM · CREATE · INSPIRE · GROW As a Creative Director and Fashion Stylist, I am fully committed to understanding your brand, creating inspiring fashion campaigns that elevate your presence, and enabling you to connect with new audiences. My focus is always on delivering quality service from a place of passion, with the goal of building a long-term partnership where we grow together. Creative Connection I aspire to collaborate with passionate creatives, designers, and companies who are fully committed to building successful international businesses with big dreams — using fashion as a platform to inspire the world. Creative Authenticity I craft stories from concept to creation by deeply understanding the heart and soul of your brand or project, ensuring something unique and inspiring is brought to life. Communication & Efficiency I value clear, open communication. Over the years, I have developed a structured process that typically takes around two weeks from concept to creation. During this period, prompt and honest feedback is appreciated so we can achieve the best results quickly and efficiently. Creative Collaboration Wherever possible, I encourage introductions between designers, talent, and creatives for potential collaboration. Clients agree not to reproduce, duplicate, copy, sell, or exploit any part of the service without written permission. Privacy & Trust When discussing collections, ideas, or creative treatments, everything is treated with strict confidentiality. All creative concepts and treatments remain my intellectual property and may not be shared with third parties without permission. Optimism & Positivity A smile never goes out of fashion. For the best results, I believe in maintaining a positive, respectful, and solution-focused atmosphere throughout the project. Feedback & Accountability At key stages, clients are invited to provide constructive feedback so expectations are aligned and any adjustments can be made promptly. Teamwork Impactful projects are created through teamwork. Artists and collaborators should be credited for their work, and copies of deliverables are appreciated for cross-promotion. Brand Loyalty & Commitment I am committed to creating memorable work that strengthens your brand over the long term. Financial Co-operation A 50% deposit is required to secure your project. This does not include wardrobe/product purchase costs, which must be paid separately and upfront. Final payments must be made within 72 hours of the shoot, with proof of transfer provided. Accepted payment methods: bank transfer, cash or Wise.
